Business Plan Healthy Restaurant free essay sample

Plan â€Å"Good eating Good looking† Free Healthy Foods Restaurant Business Plan: Executive Summary * This is a business plan for a a fast-casual restaurant, serving fast, fresh, healthy grilled meats and vegetables. Business Plan Mission Statement: * Good eating Good looking will offer a trendy, fun place to have great, healthy food, vitamins shackes in a social environment. Our Chef has a large repertoire of healthy ingredients and recipes. Good eating Good looking forecasts that the majority of purchases will be from the dietitian’s recommendations. Healthy recipes will be used to provide the customers with a diverse, unusual menu. Chef will also emphasize healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine. The Market * The first restaurant will open in Nicosia ( The population of Nicosia on January 1st 2011 is approximately 239,945). The second group that will be targeted is young happy customers which are growing at an annual rate of 8% with potential customers. We will write a custom essay sample on Business Plan Healthy Restaurant or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The third group is rich hippies who naturally desire healthy foods as well as ethnic cuisine. The fourth group which is particularly interested in the menus healthy offerings is dieting women which number in the area. The fifth group families and individuals. Families make up the majority of dinner time business with individuals making up the majority of lunch time business. The family segment is increasing annually at with potential customers. The individuals have a growth rate with potential people within the segment. â€Å"Good eating Good looking† will operate in the fast-casual niche of the restaurant industry, competing against fast food franchises and traditional sit down restaurants. Healthy Restaurant Business Plan Forecast: Competitive Edge The customer experience is extremely important as an effective way of distinguishing â€Å"Good eating Good looking†. Having such a good experience will encourage repeat business. The second competitive edge is â€Å"Good eating Good looking† offering of fast, healthy food. Business Plan Forecasts â€Å"Good eating Good looking† is forecasting for  aggressive growth. Each location will be ? square feet, on average, able to serve approximately ? people. For restaurants to succeed, the key factor is location. We had developed criteria for future site locations (density business areas of the city, close to gym ) Healthy Restaurant Sample Profit Plan (First Year)